Sols, a New York based startup, is trying to make orthotics cool for the younger generations. The company labels themselves as a “lifestyle brand” with advertisements portraying how great anyone and everyone wearing orthotics are. With the use of 3D printing and an iPhone app, anyone can soon have trendy orthotics for hundreds less than a standard pair of inserts. Although some foot doctors believe that orthotics should be worn only if you are having an issue, Sols still generated over $19 million dollars from investors.
What are Orthotics?
Orthotics are inserts you can place into your shoes to help with a variety of foot problems such as flat feet or foot pain. Orthotics provide relief and comfort for minor foot and heel pain, but can’t correct serious biomechanical problems in your feet.
Orthotics come in a wide variety of over-the-counter inserts that are used to treat foot pain, heel pain, and minor problems. For example, arch supports can be inserted into your shoes to help correct over arched or flat feet, while gel insoles are often used because they provide comfort and relief from foot and heel pain by alleviating pressure.
If over-the-counter inserts don’t work for you, or if you have a more severe foot issue, it is possible to have your podiatrist prescribe custom orthotics. These high quality inserts are designed to treat problems such as abnormal motion, plantar fasciitis, and more severe heel pain. They can even be used to help patients suffering from diabetes by treating foot ulcers and painful calluses, and are usually molded to your feet individually, which allows them to provide full support and comfort.
If you are experiencing minor to severe foot or heel pain, it’s recommended to speak with your podiatrist on the possibilities of using orthotics. A podiatrist can determine which type of orthotic is right for you and allow you to take the first steps towards being pain free.
If you have any questions please feel free to contact our offices located in New York, NY. We offer the newest diagnostic tools and technologies to treat your foot and ankle needs.